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EFMP Brand Rollout Toolkit

Overview

Get updated Exceptional Family Member Program products and resources. This toolkit is for service providers, military leaders, partners and media who support or influence military families with special medical or educational needs. The materials here will help communicate the value of EFMP to military families and others.

Watch this EFMP video to gain insights into special needs support for military families, including resource navigation and community connections.

Key Messaging

EFMP is a Department program that provides comprehensive support and services to military families with special medical or educational needs. Each branch of service implements EFMP to support individual, family and unit readiness needs in accordance with Department of Defense Instruction 1315.19.

  • With EFMP, you’re never navigating care alone. You have access to dedicated Family Support professionals who understand your family’s unique needs. They’re here to help connect you with local, state and national resources. EFMP professionals provide one-on-one guidance to ensure you and your family are ready and resilient.
  • EFMP is more than a program, it’s a support system throughout your military life, connecting you to a community and providing support every step of the way.
  • EFMP connects you with personalized services and knowledgeable professionals who can help you navigate complex systems of support.
    • Navigating resources: Whether there are too many resources, or even too little, EFMP can help find the resources that fit your family’s needs and goals.
    • Educating and empowering families: EFMP provides support while empowering you to take the lead in advocating for your family.
    • Connecting to the experts: Connecting to the right experts builds a knowledgeable, equipped support system in your corner.
  • EFMP Assignment Coordination is a champion in your corner who’s doing the research to make sure your family is set up for success, no matter where you and your family move with the military.

Branding and Visual Assets

EFMP logo

Social Media Assets

Access social media visuals and post copy below for use on your channels.

Briefings and Policy

Download these resources to provide key background and guidance on EFMP. For more information, visit the Service Providers and Leaders Knowledge Center.

EFMP & Me

The following resources provide everything needed to promote and navigate EFMP & Me, including the logo and instructional videos.

Additional Resources

For more in-depth information, read the following articles on EFMP family support and respite care.

Press Contact

War Department
Press Operations Center

703-697-5131

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